US Advertising offers three distinct marketing tools - Compass, Radar and Beacon reviewed, audited and recommended by KPMG that help marketers and media planners take well informed ROI driven decisions and help one be in TOTAL CONTROL
CompassCompass is GUI based planning tool that provides last mile data for 20+ points of interests (POIs) across 750+ cities and towns in India. The data of these POIs is captured from various web sources by means of web crawling; and is statistically filtered and reengineered to transform it into meaningful data and insights. The graphically represented data is (user friendly) the actual last mile data. The tool also enables the user to superimpose one POI on many other POIs to further customise the results and get the desired information. Compass has been reviewed by KPMG*
Radar
Radar is a robust asset monitoring tool that geotags, geofences and timestamps the photographs taken from the application. Photographs taken using this application are instantly uploaded to the central server as well as the client interface resulting in zero turnaround time without manual intervention. The tool comes equipped with powerful dashboards, instant reports and chat function to create a seamless experience for the user. Radar has been reviewed by KPMG*
BeaconBeacon is an artificial intelligence and machine learning based smart camera that captures and automatically classifies the traffic data in predefined categories such as two wheelers, auto rickshaw, cars, bus, trucks etc. The tool is particularly unique in terms of its ability to accurately function in Indian traffic conditions.
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