Pradhan Mantri Ujjwala Yojna

Pradhan Mantri Ujjwala Yojna
Pradhan Mantri Ujjwala Yojna challenge

The Challenge

Under the leadership of honorable Prime Minister Sri Narendra Modi, Ministry of Petroleum & Natural Gas has launched a massive campaign to distribute free LPG connections to women of below poverty line families.

The Ministry wanted to reach maximum LPG consumers to encourage them to give up subsidies in order to achieve the massive free distribution

Pradhan Mantri Ujjwala Yojna Assessment

Our Assessment

With help of our proprietary planning tool Compass, we identified most suitable locations that garners high reach for promotion of the PMUY scheme

Multiple meetings were conducted with the Ministry in order to ensure alignment of expectation and proposed outdoor media

Pradhan Mantri Ujjwala Yojna process

The Process

Created a 360 outdoor plan encompassing Airports, Railways, Bus-Shelters, street furniture, bill boards, utilities etc.

Hoarding in all petrol pumps in India were taken as road-block sites for higher reach and frequency

Pradhan Mantri Ujjwala Yojna outcome

The Outcome

We executed the biggest outdoor campaign in India

Massive response from the advertising campaign

The campaign inspired other ministries to take similar advertising initiatives

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