ONGC – Semi Naming and Branding of Metro Station

ONGC challenge

The Challenge

Oil and Natural Gas Corporation Limited (ONGC) invests significantly in outdoor advertising. The company was looking for some clutter breaking ideas that can propel its brand salience through long-term, impactful, high reach & frequency investment in outdoor.

ONGC assessment

Our Assessment

Obtained detailed brief encompassing budget, target markets, display period etc.

Understood the client’s requirement and scanned the outdoor opportunities available to achieve the desired results

ONGC process

The Process

Proposed metro station branding of Shivaji stadium airport line

Shivaji Stadium is in sync with the progressive nation building image of ONGC

The station is located in heart of the city that delivers very high impact and reach

ONGC outcome

The Outcome

First Metro station at AEL (Airport Express Line) executed for semi naming rights

Only station with Visa offices and Baggage check in facility for T3

Estimated 3 times better ROI than regular outdoor advertising

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Our Clients

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