Oil and Natural Gas Corporation Limited (ONGC) invests significantly in outdoor advertising. The company was looking for some clutter breaking ideas that can propel its brand salience through long-term, impactful, high reach & frequency investment in outdoor.
Obtained detailed brief encompassing budget, target markets, display period etc.
Understood the client’s requirement and scanned the outdoor opportunities available to achieve the desired results
Proposed metro station branding of Shivaji stadium airport line
Shivaji Stadium is in sync with the progressive nation building image of ONGC
The station is located in heart of the city that delivers very high impact and reach
First Metro station at AEL (Airport Express Line) executed for semi naming rights
Only station with Visa offices and Baggage check in facility for T3
Estimated 3 times better ROI than regular outdoor advertising
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