Levi’s wanted to an outdoor campaign that can deliver the maximum ROI, drive footfall to their
stores and enhance the brand salience and top of mind recall.
The client also wanted the most premium and visible outdoor sites for the campaign.
With help of our proprietary planning tool Compass, we identified most suitable places for campaign
Historic data of client outdoor campaigns was observed
Location of client’s stores was mapped to the above two data points
Selection of top 10 sites for each city
Most desirable sites located near exclusive stores and youth centers/other target groups were
planned and executed
Higher ROI in comparison to all historic outdoor campaign done by the client (due to scientific
Cost saving of 10% due to efficient buying