A leading smartphone manufacturer, HTC wanted to do metro station branding in a way that was never done before. The company manufactures smartphones that are aspirational and hence wanted create a long term property which creates an environment as appealing to the target audience as their phones.
Obtained detailed brief encompassing budget, target markets, display period etc.
Based on the client’s need and requirement we identified a metro station that can deliver the highest impact in Delhi NCR region that is close a professional hub.
Negotiated the best deal for HUDA city center metro station located in the heart of Gurgaon. The station is massive in terms of size and footfall
Created numerous exposures and first time advertising formats for metro branding
Tallest LEDs installed at any metro station; the logo was14 feet tall as compared to average height of 4-5 feet
First station where a brand branded the stairs & platform electricity panels
Only station in Gurgaon with 3 floors hence the largest coverage area
More than 20000 sq.ft. branding area
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